A Culture of Good leads to a World of Greatness

Hospitality and tourism team members help us plan events and meetings, celebrate with incredible food, and create travel experiences that leave us with lifelong memories. Those same hospitality and tourism team members often live from paycheck to paycheck with no back up funds for unexpected emergencies.

They’ve been there for us. Let’s be there for them.

Why Good Culture?

The idea for Good Culture was inspired by the devastating impact of the Covid pandemic on the travel industry. As the world has recovered and travel is once again thriving, the hospitality and tourism workforce has endured permanent change. Often, hourly team members who are succesful in their jobs and in managing their bills find themselves suddenly struggling due to an unexpected financial crisis. In most cases, this unexpected threat relates to housing, transportation, and medical emergencies. By providing an opportunity for a Good Culture hardship grant for a qualified worker, our organization is able to assist workers and their families to overcome a one time financial burden. This also ensures workers who love the hospitality industry can remained focused on their jobs and maintain their goal to build seniority, continue to grow new skills, and be ready for advancement. Developed and governed by a group of community stakeholders who recognize the value of the hospitality workforce, Good Culture has become a force for good. Originating in Huntsville, Alabama, Good Culture is now active across all of Alabama, Central Florida, Nashville/Brentwood TN, and Charlotte NC. Distributions made to qualified applicants are enriching lives and providing stability to one of our own most vulnerable workforces.

At Good Culture, we do believe that businesses and communities thrive when working in partnership. Our mission remains simple: to create a partnership that provides one time financial support to qualified applicants from the hospitality workforce. We are asking you, your companies, and your community organizations to pitch in and help make a difference by showcasing Good Culture and by assisting with donations and fundraising. Even if you are not directly involved in hospitality or tourism, your life is positively impacted by this industry.

Your support and your donations will make a huge difference in so many lives. No amount of time or donation is too small to make a BIG difference. Let’s work together to show our Good Culture!

Our Board

Good Culture Inc, known as Good Culture Foundation, is overseen by an appointed Board Of Directors. This all-volunteer board, comprised of seven to ten community leaders from supported markets is responsible for ensuring that the best interest and policies of this 501(c) non-profit organization are maintained. Board members provide direction for the growth and sustainability of the organization, provide financial oversight, and provide assistance with securing funds that contribute to the overall organization's mission. Voting Board members are also responsible for the review and approval of grant applications.